About
Ekaterina Buyan — at the intersection of psychology, HR and operations
Business psychologist and consultant for owners and leadership teams. I combine a clinical lens with fifteen years inside business — in roles that own the result rather than observe it from the outside.
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Who I am
15 years inside business, with a clinical base behind it
I'm Ekaterina Buyan. I work one-on-one with owners and with leadership teams at the intersection of psychology, HR and operations. My background: 15 years as HR Business Partner and HR Director and 5 years as Chief Operating Officer — in pharma, advertising, construction, hospitality and entertainment.
Alongside that — clinical psychology, gestalt therapy and sexology. This combination earns the right to speak about business in the language of business, and about the psyche in the language of clinical practice. I have seen how the same management failures look from inside a company and from a therapist's office, and I work with both planes at once.
Every decision is tested against both a psychological frame and business logic — without an «either–or» choice. More often than not, a request that sounds like «we have a conflict in the team» turns out to be about the owner's role or about blurred areas of responsibility in the structure. That is where the work is directed.
1:1 approach · Confidential
Background
What stands behind the work
- 01
Clinical training
Clinical psychology, gestalt therapy, sexology — the lens that diagnosis of a request is built on.
- 02
15 years — HR Business Partner and HR Director
Building and rebuilding leadership teams from inside companies, not from the position of an outside observer.
- 03
5 years — Chief Operating Officer
Pharma, advertising, construction, hospitality and entertainment. Ownership of the business result, not only of «people».
Principles
Five principles the practice stands on
- 01
Confidentiality and a closed practice
Client and company names are never published. The site shows only anonymized, composite cases. This is the baseline condition for working with owners and top teams.
- 02
Psychology meets management practice
Clinical psychology and a gestalt approach plus 15 years in HR and 5 years in operations. The right to speak about business in the language of business, and about the psyche in the language of clinical practice.
- 03
Working with the whole system
Seeing the system, not the symptom: owner, team, processes, agreements. A request about team conflict is often a request about the owner's role.
- 04
A business language
No esoterics, no wellness vocabulary, no pseudo-coaching clichés. A conversation between two experienced adults — about decisions and their consequences.
- 05
Oriented toward a shift in control
The goal is to give the owner clarity in decisions and the team manageability and working contact. Cases are framed as business case studies: context, problem, intervention, result.
How the work begins
A strategy session — a paid 60–90 minute meeting. Diagnosis of the request, hypotheses about the causes of failures and recommendations on the format of further work. No free consultations and no «sales» calls.
Book a strategy session