About
Ekaterina Buyan — a clinical psychologist with 15 years running people and operations
I work with owners and leadership teams. I know their problems from the inside — I was accountable for the people and for the profit myself.
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Who I am
The same management failures look different from inside a company and from a therapist's office
I'm Ekaterina Buyan. I work one-on-one with owners and with leadership teams at the intersection of psychology, HR and operations. My background: 15 years inside companies — HR Business Partner, HR Director, and in the final years the Chief Operating Officer role alongside it. Pharma, advertising, construction, hospitality and entertainment.
Alongside that — clinical psychology, gestalt therapy and sexology. This combination earns the right to speak about business in the language of business, and about the psyche in the language of clinical practice. I have seen how the same management failures look from inside a company and from a therapist's office, and I work with both planes at once.
Every decision is tested against both a psychological frame and business logic — without an «either–or» choice. More often than not, a request that sounds like «we have a conflict in the team» turns out to be about the owner's role or about blurred areas of responsibility in the structure. That is where the work is directed.
1:1 approach · Confidential
Background
What stands behind the work
- 01
Clinical training
Clinical psychology, gestalt therapy, sexology — the lens that diagnosis of a request is built on.
- 02
10 years — HR Business Partner and HR Director
Building and rebuilding leadership teams from inside companies, not from the position of an outside observer.
- 03
5 years — Chief Operating Officer
Pharma, advertising, construction, hospitality and entertainment. In the final years held alongside the HR Director role: ownership of both the people and the business result.
Principles
Five principles the practice stands on
- 01
Confidentiality and a closed practice
Client and company names are never published. The site shows only anonymized, composite cases. This is the baseline condition for working with owners and top teams.
- 02
Psychology meets management practice
Clinical psychology and a gestalt approach plus 15 years in HR and operations. The right to speak about business in the language of business, and about the psyche in the language of clinical practice.
- 03
Working with the whole system
Seeing the system, not the symptom: owner, team, processes, agreements. A request about team conflict is often a request about the owner's role.
- 04
A business language
A conversation between two experienced adults — about decisions and their consequences.
- 05
Decisions that stop waiting for you
The goal is to give the owner clarity in decisions and the team manageability and working contact. Cases follow one structure: context, problem, what was done, what changed.
How the work begins
A strategy session — a paid 60–90 minute meeting. Diagnosis of the request, hypotheses about the causes of failures and recommendations on the format of further work. No free consultations and no «sales» calls.
Book a strategy session